Since its inception in 1989, Lexus has been the luxury-car division of Japanese automaker Toyota Motor Corporation, and vehicles under that brand name are sold not only in North America, but throughout the world, with a 2005 launch in Japan. In the United States, Lexus is the highest-selling brand of luxury cars.

In the nearly two decades since it was launched, the Lexus marque has developed a reputation for reliable vehicles and excellent customer service. Based on its Vehicle Dependability Survey, which aggregated data from more than 47,000 vehicle owners about the problems they experienced in the first three years of ownership, the consumer ratings firm J.D. Power and Associates named Lexus the most reliable brand in the United States in 2006, making it the twelfth consecutive year that the car maker has achieved such a rating. In recent years, Consumer Reports has included Lexus in its list of the most reliable brands, based on its annual Car Reliability Surveys, which include data about over one million cars around the country.

In addition to customer service and reliability, Lexus always scores well with regard to dealership service. British Top Gear and Auto Express have had Lexus at the top of their survey results for most of the past fifteen years, and quality and reliability continue to be the main selling points for Lexus throughout the world.

The slogan Lexus uses in the United States is, "The passionate pursuit of perfection." With user experiences like those represented above, perfection just might be attainable.